THE GUY ON TREND

Bloggers don't bite! There's no better way to organically grow your blog than simply engaging with other bloggers and content creators and getting their thoughts, feedback and criticism on your content. There are Twitter chats every day of the week to get involved in and start sharing your latest posts. This will help gain not only visitors to your blog but hopefully lifelong readers and subscribers too. 

Blogger events can also be a fantastic face to face alternative to virtual chats, and usually end up being much more productive. Most of them centre around London but ask around and see if there are any taking place on your area, or if not why not create one yourself? They are the perfect way to meet local content creators and come up with new collaborations.

#2 | Think about post titles - SEO is key

I am absolutely no expert when it comes to SEO, but I do know that the choice of title really helps. Posts with titles such as '5 things/ways/......' are always good. They're more likely to come up on search engines. I mean, I definitely don't stick to this all the time, because you've gotta keep it personal too! It sounds obvious but always try and make your title clear to the reader what they might be about to click through to on your blog. 

For example, if I was writing a post about the technology I use everyday, I wouldn't want to just say "Never leave the house without your iPhone". This certainly sounds interesting, which might get you a few clicks, but doesn't actually explain the post of the post. Something like "The tech I use everyday" is much shorter and to the point, but also does a better job of explaining the subject of the content your readers are about to see. 

When creating, and uploading a blog post, keywords should always be in the forefront of your mind. Without your vital keywords in your content, search engines won’t be able to see what your post is about and then can’t show it in their search results. If you take anything away from this incredibly long blog post it has to be about the importance of keywords.

Before I start a blog post, I always do a little keyword analysis. It doesn’t have to take forever, and it doesn’t have to be long winded. I think about the post that I am going to write, and I start using search engines to look for certain words or phrases to see what results come up and if it is a keyword that I want to implement into my post. Then I will write my post. I won’t think about keywords for the time being, I will just write my post as I want it to read so that I know it has a good flow to it.

Then when it is in the proofing stage I will go through and implement keywords where I think it needs them. You do have to be careful though not to put too many keywords into your post. If your content doesn’t flow and it is choppy due to the overuse of keywords this can go against you in regard to SEO. Everything in moderation is key and make sure that it reads nice and smoothly when you are finished.

I don't know about you, but the first thing that entices me into reading a blog post, is the photography. I think its good to keep the photography clean, and simple. Well, this is if you're photographing products of course. A busy background can often distract the eye from the product you're talking about, so keeping it simple(ish) is always a good idea!

I often visit sites such as Unsplash to get stock photography that's free to use. This way even if you're not a dab hand and taking photos you can still create super engaging content that will be more likely to get people clicking on, whether that be through Bloglovin, Instagram, Twitter or others. 

My next point on this guide is based around the myth of too much self-promotion. When you first start out it can often be daunting to keep tweeting about your latest post and flooding instagram with all your fancy new flat lays, but the truth is you just have to keep at it if you want to get a serious following. Determination is the most important thing when it comes to starting out. For the first few weeks or even months you won't get any followers and barely and readers. But that's just it, you shouldn't be writing your blog for sole purpose of quitting your job and making big bucks blogging all day because let's face it it's just not going to happen that way. Blog for yourself first - always be selfish when it comes to the content you create.

I've gone off track slightly...but you get the point. There's so much social media has to offer when it comes to promoting your blog. Heres just a couple of pointers:

• Comment on at least 5 blog posts per day with  a link back to your site.
• Use hashtags that fit your blog's niche like #BBLOGGERS or #LBLOGGERS. 
• Post regularly on Instagram and engage with the users that like or comment.
• Link back to your blog in the bios of all your social media - make it ridiculously easy for people to find your blog.

When somebody clicks onto your blog, the first thing that their eyes see most of the time is your header or logo. What you need to do with that header is make sure that it is good enough to entice people in and want to stay on your page. It needs to clearly show what your website or blog is about and be easy to understand. Anything that is too intense and crowded can often turn people away. 

When people click onto your site and then go straight back off this is classed as a bounce, when your website hits a certain percentage of bounces Google will start to think of your website as spam and will try to refrain from showing it on their search results. A normal percentage bounce rate is around 40%, any more than that and you are in the red zone of what is acceptable. When designing your header, you just need to have in the forefront of your mind, does this represent my blog? Does this represent who I am as a person and a blogger? And, is this easy to understand and does it get my message across?

To hold your audience and keep them interested and wanting to come back you need to be consistent on your blog. If they like what they read but you don’t post for months at a time they aren’t going to spend their time keep coming back to see if you have finally uploaded, they will just go elsewhere to see what somebody else has to say and you have lost yourself a reader. Make sure that you think of a schedule in your mind and try to stick to it. It doesn’t have to be set in stone but just a rough guide to keep you on the right track. 

I write and upload a blog post every alternate day or at a push, every third day, this is manageable for me and I find it really easy to do. This way, I can upload on time every day without too much pressure and my readers know where they stand because majority of the time there will always be something new for them to take a look at. 

Also, when you upload on a regular basis it also helps to boost your site up the search engine rankings. Platforms will notice that you are consistent, and they will link that to being a source of reliability so they are more likely to show you on their search results. You don’t have to upload all of the time but just be consistent in your uploads and try and stick to a noticeable plan.

#7 | The speed of your blog

We all know how annoying it is when you click onto a website and it takes forever and a day to load up. It literally does my head in and if I click onto a website and it isn’t fast responsive I will click back off because realistically who has the time to watch a website load for what seems like forever? Always check that your website can handle what you are uploading. For example, if you are uploading a post which is very heavy in images make sure that they aren’t too large. Yes, we want the images to be high quality, but you can keep the quality and have a reduced file size. It just allows people's computers, phones and tablets to be able to handle the amount of data that you are trying to show on their screen. 

If your site does take a long time or it even gets to the point where the screen times out because it takes that long, it can be really negative for your all-important quality score. The little Google-bots that scan your site will notice how long it takes to completely load and this will impact your position on the search rankings because Google don’t want to show anything that will look negative on them. At the end of the day by Google having us high on the search rankings it is basically them promoting us for free, so they need to make sure that what they are pushing is good stuff.

The first question you're probably asking yourself is "Well what's the domain authority for my blog?". Well I'm glad you asked! Head over to Moz Open Site Explorer and enter the URL of your site to find out just that. There's a couple of key stats to take note of here:

DA Score - Authority of the entirety of your site (www.theguyontrend.co.uk)

PA Score - Authority of a specific page of your site (www.theguyontrend.co.uk/p/advertising) 

The easiest way to increase your domain authority is gaining quality external links to your blog. The best way to do this is simply by commenting on blog posts you enjoy and making sure to include a link back to your website. If the blog you commented on has a high DA and you get a decent number of clicks back to your website from that page then it will benefit your own authority score. Simple right? Just remember, increasing your DA is no quick process mainly due to that fact that in can take some time to get relevant clicks back to your content once you start leaving lots of comments and secondly sites like Moz only update their stats around once a month - so keep checking back regularly to see how your score is improving over time. 

Another great way to improve the DA score of your site is some simple SEO house keeping. Little tasks like remembering to include meta descriptions, title tags and cross-linking to other content on your site throughout your posts are quick wins when it comes to tackling your score. 

Always remember to go back and check your old blog posts for any broken images and especially broken links. Google will instantly spot these and punish you and your DA score. Linking to a product on ASOS that no longer exists? Change it. Linking to an old article that's since been moved? Find it and update the link. All of these little bits of blogging admin soon pile up but will ultimately improve the score of your website and allow you to confidently reach out to brands and improve your site's ranking on search engines. 

Lastly, remember that your DA will generally increase in line with the age of your website so these things can take a lot of time. I've only been blogging regularly for just over a year and have so far managed to keep my DA pretty stable at 12/100, which is still very much below average but I've noticed it improve significantly over the past few months as i've started to add new SEO-friendly content to the site on a regular basis.

I hope you've found these tips helpful, do you have any more advice on growing and maintaining a healthy DA for your blog?