A Lifestyle, Grooming & Technology Blog

Monday, 29 May 2017

Growing Your Blog Organically | A Guide To Self-Promotion

So you've created your very own blog (congratulations!) and have started frequently posting new content that you're super passionate about. Good start. The eternal struggle I had when I first started blogging just less than a year ago now was how to grow my audience and maintain that growth as the weeks go by without having to rely on things like paying for advertising space on blogs that were a similar niche to mine but had a much larger following. Organic growth is always best.


There's tons of guides online that'll tell you they can show you how to make $1,000 in your first month of blogging or get to 1m Instagram followers in less than a week.. but seriously it's just not possible, well not legally anyway. I thought I'd pull together my top tips on growing your blog organically and how to get away from hiding behind your laptop and actually actively promote your blog - scary i know! 

I've written a couple of blogging advice posts already which you can check out below so give them a read and let me know if there's any other tips that would be helpful, although maybe yano finish reading this one first? 

#1 | Reach out & engage with the community

Bloggers don't bite! There's no better way to organically grow your blog than simply engaging with other bloggers and content creators and getting their thoughts, feedback and criticism on your content. There are Twitter chats every day of the week to get involved in and start sharing your latest posts. This will help gain not only visitors to your blog but hopefully lifelong readers and subscribers too. 

Blogger events can also be a fantastic face to face alternative to virtual chats, and usually end up being much more productive. Most of them centre around London but ask around and see if there are any taking place on your area, or if not why not create one yourself? They are the perfect way to meet local content creators and come up with new collaborations.

#2 | Think about post titles - SEO is key

I am absolutely no expert when it comes to SEO, but I do know that the choice of title really helps. Posts with titles such as '5 things/ways/......' are always good. They're more likely to come up on search engines. I mean, I definitely don't stick to this all the time, because you've gotta keep it personal too! It sounds obvious but always try and make your title clear to the reader what they might be about to click through to on your blog. 

For example, if I was writing a post about the technology I use everyday, I wouldn't want to just say "Never leave the house without your iPhone". This certainly sounds interesting, which might get you a few clicks, but doesn't actually explain the post of the post. Something like "The tech I use everyday" is much shorter and to the point, but also does a better job of explaining the subject of the content your readers are about to see. 


#3 | Create eye-catching content

I don't know about you, but the first thing that entices me into reading a blog post, is the photography. I think its good to keep the photography clean, and simple. Well, this is if you're photographing products of course. A busy background can often distract the eye from the product you're talking about, so keeping it simple(ish) is always a good idea! I often visit sites such as Unsplash to get stock photography that's free to use. This way even if you're not a dab hand and taking photos you can still create super engaging content that will be more likely to get people clicking on, whether that be through Bloglovin, Instagram, Twitter or others. 

#4 | Don't be afraid of social media

My final point on this guide is based around the myth of too much self-promotion. When you first start out it can often be daunting to keep tweeting about your latest post and flooding instagram with all your fancy new flat lays, but the truth is you just have to keep at it if you want to get a serious following. Determination is the most important thing when it comes to starting out. For the first few weeks or even months you won't get any followers and barely and readers. But that's just it, you shouldn't be writing your blog for sole purpose of quitting your job and making big bucks blogging all day because let's face it it's just not going to happen that way. Blog for yourself first - always be selfish when it comes to the content you create.

I've gone off track slightly...but you get the point. There's so much social media has to offer when it comes to promoting your blog. Heres just a couple of pointers:

  • Comment on at least 5 blog posts per day with  a link back to your site.
  • Use hashtags that fit your blog's niche like #BBLOGGERS or #LBLOGGERS. 
  • Post regularly on Instagram and engage with the users that like or comment.
  • Link back to your blog in the bios of all your social media - make it ridiculously easy for people to find your blog.
So that's my short and sweet guide to growing your blog organically. There are various ways to to pay for more traffic and more followers, which I can cover in another post but really the best route to a successful blog is creating content that you enjoy and sharing it with others that feel the same.








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7 comments

Talisa Garbo said...

I definitely agree that linking back to your blog is a huge help.

For me, the trick lies in that I have both a blog and a YT channel, and during most weeks I do a video AND two blog posts; it's hard to determine which of those platforms I should link to and each for how long!

Travelogues with Aradhana said...

Great post! Love the advice on blog for yourself first. That's always been my mantra, although I'm learning ways to promote my blog till date. :)

SChamling said...

Hi, your blog is really amazing and informative. Just wanted to let you know that I nominated you for the "Blogger Recognition Award". Here is the link to the announcement post: http://www.scribblesnpebbles.com/blogger-recognition-award/

Jessica Oakley said...

Very helpful I am very new to blogging and this article definitely gave me some pointers thanks for sharing

Grab & Go Reviews said...

Using social media on a regular basis is absolutely key to any growth. The more time I invest in reaching out helps tremendously. Great post! :)

Heather LeGuilloux said...

I really resonate with this post.. it can be so easy to fall into the trap of paying for views or engagement through social media or other means, but I find the most authentic engagement comes from those who find my content interesting or relevant to them. Thanks for the reminder! :)

Rachel Casey said...

This is great. Engaging with other blogs and bloggers is definitely something I need to work on, I'll be looking out for some Twitter chats now. Thanks for the tips :)

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