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Monday, 8 May 2017

Growing Your Domain Authority


If you've not come across the term Domain Authority (DA) before, then simply put it's a measure of between 1-100 of the quality of your website in terms of SEO. This is SO IMPORTANT for the blogging community because your score will go along way to determine the ranking of your content in search engines such as Google. Allowing users to organically find your blog content via search is the holy grail when it comes to our community because it means focusing less on broadcasting your latest and greatest post all over your social media, and more time writing the next post!

Generally speaking, a DA of 25 is a good benchmark for a quality website that contains SEO friendly content. Brands often request a DA of at least this standard before working with potential influencers to ensure that the blog on which their product/service will be promoted will be beneficial for them in terms of additional traffic to their own site.

How to increase DA

The first question you're probably asking yourself is "Well what's the domain authority for my blog?". Well I'm glad you asked! Head over to Moz Open Site Explorer and enter the URL of your site to find out just that. There's a couple of key stats to take note of here:

DA Score - Authority of the entirety of your site (www.theguyontrend.co.uk)
PA Score - Authority of a specific page of your site (www.theguyontrend.co.uk/p/advertising) 

The easiest way to increase your domain authority is gaining quality external links to your blog. The best way to do this is simply by commenting on blog posts you enjoy and making sure to include a link back to your website. If the blog you commented on has a high DA and you get a decent number of clicks back to your website from that page then it will benefit your own authority score. Simple right? Just remember, increasing your DA is no quick process mainly due to that fact that in can take some time to get relevant clicks back to your content once you start leaving lots of comments and secondly sites like Moz only update their stats around once a month - so keep checking back regularly to see how your score is improving over time. 


Another great way to improve the DA score of your site is some simple SEO house keeping. Little tasks like remembering to include meta descriptions, title tags and cross-linking to other content on your site throughout your posts are quick wins when it comes to tackling your score. 

Always remember to go back and check your old blog posts for any broken images and especially broken links. Google will instantly spot these and punish you and your DA score. Linking to a product on ASOS that no longer exists? Change it. Linking to an old article that's since been moved? Find it and update the link. All of these little bits of blogging admin soon pile up but will ultimately improve the score of your website and allow you to confidently reach out to brands and improve your site's ranking on search engines. 

Lastly, remember that your DA will generally increase in line with the age of your website so these things can take a lot of time. I've only been blogging regularly for just over a year and have so far managed to keep my DA pretty stable at 12/100, which is still very much below average but I've noticed it improve significantly over the past few months as i've started to add new SEO-friendly content to the site on a regular basis.

I hope you've found these tips helpful, do you have any more advice on growing and maintaining a healthy DA for your blog?


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5 comments

-Joan Cajic said...

Thank you for the tips, I have been really struggling to increase my DA and I think I should start checking my older posts and recheck if they are all good. Thanks

-Joan Cajic said...

Thank you for the tips, I have been really struggling to increase my DA and I think I should start checking my older posts and recheck if they are all good. Thanks

Tanyi Melvis Bechemnyo said...

I never really bothered to check my DA. Heading over to check now.Thanks for sharing! I blog at http://www.blogtoolscorner.com

Laurly Lou said...

This whole side of blogging still confuses me, but I found this post really helpful thankyou!

Laura
Laurlylou.com

Ysabelle Graham-Smith said...

This is fab! Thanks for the tips, I would love to increase my DA... it's a nightmare trying to!

www.thegrahamsmiths.com

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