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Monday, 6 February 2017

10 Things You Can Do Today To Improve Your Blog



Do you often feel uninspired and unmotivated to write a new blog post? Is your blog looking tired and in need of a refresh? Same! I thought I'd pull together a few quick ideas on how you can up your blogging game.. right now! No long term project or expensive hacks.. just quick and easy steps to a better blog and a more motivated you!

1. Update an old post

This seems like it could be a waste of time but seriously.. re read your 5 most popular blog posts and update them with fresh experiences. Have your views and opinions changed on the subject? Let your readers know! They must have been popular posts for a reason so it makes sense to keep them fresh right? Maybe add some new or better quality images as well to really freshen up your content.

2. Don't forget self-promotion

Got a load of new content but nobody reading it? Don't forget to shout about your latest posts across social media and share on Bloglovin'. That's where I get over 75% of my page views from so it makes sense so share your content with as many people as possible using popular hashtags. Self-promotion can be a daunting thing when you're just starting out but it's the best way to get eyes on your blog. Tools such as buffer or Tailwind are great ways of automating and scheduling your content across social media. 

3. Get a new template

Now I tend to do this every 3 months or so just because I get bored easily of the layout of my blog, but it makes sense to refresh your template a couple of times a year just to wow your existing readers when they come back to look at your content, and of course entice new visitors into your blog! I always use Pipdig for my templates, which don't come cheap but are amazing quality and come with all the instructions you need to create an amazing new layout. 

4. Cross-link to new content

Be sure to add cross-links from older blog posts to newer ones with a similar theme to make sure your readers are finding your newer content. This will also help to stop losing visitors after reading only a single post on your site. This is also a great way of encouraging new followers and comments when people discover new content that they enjoy!

5. Submit your blog to search engines

Sites like Google Webmaster and Bing allow you to submit your website to ensure that it's always listed on their respective search engines. You can also learn handy SEO tips to get your blog listed as high up search result pages as possible to maximise traffic visiting your site.

6. Reach out to new brands

If you want new opportunities and sponsorship deals the easiest way to get them is to just get out there and communicate with brands that really match the content of your blog, and suit the interests of your readers. Brands are always more attracted to blogs that seem to fit the style and tone of their brand and products. So start chatting to them and who knows!

7. Clean out your side bar

If you use Google Analytics to track how visitors engage with the content on your blog then you should be able to identify widgets and areas of the sidebar that your readers simply aren't using? Are there any elements you could remove to allow you to focus on other things? Popular post widgets are often a waste if the content featured in them is out of date. Definitely worth a look.



8. Brainstorm future content

Does blogging inspiration always strike at the weirdest times or is that just me? The only time I can't think of a new post is when I actually sit down to write something so make sure you're constantly taking notes throughout the day if you get new ideas for content. You'll always forget later on! Try and pool your content ideas into categories then create and share new posts from each category over time. This will ensure readers are always enticed to return to your blog with the promise of fresh posts. 

9. Create a survey

If engagement with your most recent posts has taken a nose dive and you're not sure what's wrong then why not create a survey using a tool such as Survery Monkey to find out what's frustrating your readers. There's almost nothing worse than getting decent sums of traffic to your blog but very limited comments and feedback on your content. If you don't ask then you'll never know.

10. Buy your own domain

Having your very own fancy .co.uk or .com not only looks more professional and appealing to potential new readers but also gives you a whole host or new options when it comes to customising your site and adding new widgets and content. I always use GoDaddy for cheap and reliable domains and hosting, you also get a few business e-mail address too..fancy!


I hope these tips have helped inspire you to give your blog a 2017 refresh! Have you got any other ideas to share?





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2 comments

Rachael Cargin said...

Great tips, thank you so much for sharing :)

Rachael xx.
theteacozykitchen.blogspot.co.uk

Rebecca Ellis said...

Great to see the rise of male bloggers and fantastic tips, I'll definitely be giving these a try x

www.sheintheknow.co.uk

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