A Lifestyle, Grooming And Technology Blog

Tuesday 26 February 2019

NEW ASA GUIDELINES - WHAT BLOGGERS NEED TO KNOW


Back in September of last year, the ASA issued this document called 'An Influencer's Guide to Making Clear that Ads are Ads'. It's only become a thing on social media over the past month or so because a number of high profile celebrities were called out for lack of disclosure but it's a case of better late than never as there is much uncertainty out there around influencer content and how exactly it should be represented to readers.


Today, I'm going to do a bit of an deep-dive into what these changes mean for us bloggers and influencers, what we need to be aware of and how we can ensure we're following them, as well as going a little into the background of why these guidelines have been put in place. I hope this is useful and if you have any other questions or concerns - please do let me know in the comments.

So it's all about making it absolutely clear to readers if a brand is driving content, either through payment or gifting or both. It also covers the usage of affiliate links, where the brand knows if a sale has come to them via an influencer and will pay said influencer a commission (typically 3-5%) through a third party, if the customer keeps that item.

Up until this, almost all bloggers would have used the word AD to indicate that a piece of content was being paid for. If an item had been gifted however, the guidelines were not clear about using the word AD. Nor was it clear in the case of affiliate links. It was always just good practice and fair disclosure to indicate gifting and affiliate links and most bloggers did this using words at the foot of the post or in the body of the text.

The guidelines aim to create a clear and consistent approach so it is clear when influencers are working with brands and on what basis. This means that consumers will know what to look for and will be informed right off the bat if they're consuming content that is a brand promotion or sponsorship. As many of us like to incorporate brand content seamlessly into non-branded content so it feels authentic to us, this makes it even more important to be clear on when consumers are being advertised to.


So what should you do? Well step one is to update or create a disclosure page for your blog, which allows you the space to explain the guidelines and how you will be complying with them. I personally also link this at the bottom of my posts that contain gifted items or contain paid-for content - it just directs people to more information without having to put paragraphs of text under each post! Even my own disclosure page needs work - I want to make everything clear and cover off any concerns or questions readers may have, but I'm not sure if my desire to address everything makes it messy and difficult to digest... It's definitely something I plan on revisiting regularly to ensure it's as clear and concise as possible.
SHARE:

17 comments

Kayal said...

This is the great post and I hope more different ideas from your post. Really I enjoy to visit your post and keep posting...
Pega Training in Chennai
Pega Course in Chennai
Oracle Training in Chennai
Oracle DBA Training in Chennai
Excel Training in Chennai
Embedded System Course Chennai
Tableau Training in Chennai
Unix Training in Chennai
Power BI Training in Chennai

Chloe said...

This is such a great post. I think we all get confused by what is what

Www.justbeingchlo.com

Kerrthika K said...

Nice Article you have posted here. Thank you for giving this innovative information and please add more in future.
Spoken English Classes in Chennai
Best Spoken English Class in Chennai
English Coaching Classes in Chennai
french courses in chennai
spoken english class
spoken english course
TOEFL Classes in Chennai
spoken english class in vadapalani
spoken english class in thiruvanmiyur
spoken english class in t nagar

Seigle, Lucy said...

By concentrating on geographically specific keywords and phrases hop over to this website, about his there is an advantage of lacking in competition with larger scaled agencies for remarkably competing keywords and phrases.

menon said...

Your article is very informative. Thanks for sharing the valuable information.
DevOps Training in Chennai
DevOps Training in Bangalore
DevOps Training in Coimbatore
Best DevOps Training in Bangalore
DevOps Course in Bangalore
DevOps Course in Marathahalli
DevOps Training in btm
DevOps Training Institutes in Bangalore
Spoken English Classes in Bangalore
Data Science Courses in Bangalore

Janu said...

Good job in presenting the correct content with the clear explanation. The content looks real with valid information. Good Work




Dot Net Training in Chennai | Dot Net Training in anna nagar | Dot Net Training in omr | Dot Net Training in porur | Dot Net Training in tambaram | Dot Net Training in velachery






Gary White said...

Since working with them, more users can access the self-service, branding agency and call rates have decreased, signifying an improved top 10 website design company. The team was friendly and straightforward to figure with. They’re highly recommended.

Sherry Beck said...

You create sense out of the foremost complex topics.
top agencies in the us

Aubrey Dickey said...

They successfully deployed user insights to update the existing interface and streamline internal processes.
UX design studios

Aubrey Dickey said...

The problem is that you provide may be worth our time and also effort.
mobile app companies

Robet John said...

This is really an excellent blog as well as its content.
brand marketing agency

Ivan Irwin said...

The superb highly informative blog I’m about to share this with all my contacts.
user experience companies

asmaferoz said...

Thanks for sharing this blog. It was so informative.
Where do you see yourself after 5 years
Today question

Links For You said...

TubeDigger Crack is a stable program that eliminates the need to download videos from a large number of specialized websites. TubeDigger License Key

haseeb said...

Microsoft Office 2016 Crack is the software package. It provides multiple tools like Word, Excel, PowerPoint, and Outlook applications.. MS Office 2016 Crack Key

Links For You said...

The Unexpected Moment Is Always Sweeter Words Quotes Inspirational Words Words. Thoughtful Surprise Gift Quote Gift Quotes Surprise Gifts Personalized Gifts. https://wishesquotz.com/surprise-quotes-for-him/

Mudassara Shahzad said...

This is a very well-written website. Keep Up The Good Work! Thanks for the Information.
Nero Burning ROM

Blogger Template Created by pipdig