A Lifestyle, Grooming & Technology Blog

Tuesday, 26 February 2019

NEW ASA GUIDELINES - WHAT BLOGGERS NEED TO KNOW


Back in September of last year, the ASA issued this document called 'An Influencer's Guide to Making Clear that Ads are Ads'. It's only become a thing on social media over the past month or so because a number of high profile celebrities were called out for lack of disclosure but it's a case of better late than never as there is much uncertainty out there around influencer content and how exactly it should be represented to readers.


Today, I'm going to do a bit of an deep-dive into what these changes mean for us bloggers and influencers, what we need to be aware of and how we can ensure we're following them, as well as going a little into the background of why these guidelines have been put in place. I hope this is useful and if you have any other questions or concerns - please do let me know in the comments.

So it's all about making it absolutely clear to readers if a brand is driving content, either through payment or gifting or both. It also covers the usage of affiliate links, where the brand knows if a sale has come to them via an influencer and will pay said influencer a commission (typically 3-5%) through a third party, if the customer keeps that item.

Up until this, almost all bloggers would have used the word AD to indicate that a piece of content was being paid for. If an item had been gifted however, the guidelines were not clear about using the word AD. Nor was it clear in the case of affiliate links. It was always just good practice and fair disclosure to indicate gifting and affiliate links and most bloggers did this using words at the foot of the post or in the body of the text.

The guidelines aim to create a clear and consistent approach so it is clear when influencers are working with brands and on what basis. This means that consumers will know what to look for and will be informed right off the bat if they're consuming content that is a brand promotion or sponsorship. As many of us like to incorporate brand content seamlessly into non-branded content so it feels authentic to us, this makes it even more important to be clear on when consumers are being advertised to.


So what should you do? Well step one is to update or create a disclosure page for your blog, which allows you the space to explain the guidelines and how you will be complying with them. I personally also link this at the bottom of my posts that contain gifted items or contain paid-for content - it just directs people to more information without having to put paragraphs of text under each post! Even my own disclosure page needs work - I want to make everything clear and cover off any concerns or questions readers may have, but I'm not sure if my desire to address everything makes it messy and difficult to digest... It's definitely something I plan on revisiting regularly to ensure it's as clear and concise as possible.
SHARE:

11 comments

Kayal said...

This is the great post and I hope more different ideas from your post. Really I enjoy to visit your post and keep posting...
Pega Training in Chennai
Pega Course in Chennai
Oracle Training in Chennai
Oracle DBA Training in Chennai
Excel Training in Chennai
Embedded System Course Chennai
Tableau Training in Chennai
Unix Training in Chennai
Power BI Training in Chennai

Chloe said...

This is such a great post. I think we all get confused by what is what

Www.justbeingchlo.com

Kerrthika K said...

Nice Article you have posted here. Thank you for giving this innovative information and please add more in future.
Spoken English Classes in Chennai
Best Spoken English Class in Chennai
English Coaching Classes in Chennai
french courses in chennai
spoken english class
spoken english course
TOEFL Classes in Chennai
spoken english class in vadapalani
spoken english class in thiruvanmiyur
spoken english class in t nagar

Seigle, Lucy said...

By concentrating on geographically specific keywords and phrases hop over to this website, about his there is an advantage of lacking in competition with larger scaled agencies for remarkably competing keywords and phrases.

menon said...

Your article is very informative. Thanks for sharing the valuable information.
DevOps Training in Chennai
DevOps Training in Bangalore
DevOps Training in Coimbatore
Best DevOps Training in Bangalore
DevOps Course in Bangalore
DevOps Course in Marathahalli
DevOps Training in btm
DevOps Training Institutes in Bangalore
Spoken English Classes in Bangalore
Data Science Courses in Bangalore

SARATH KUMAR said...

Really an informative blog...Thanks for sharing informative article with us...
Manual Testing Training in Chennai
Manual Testing Course
manual testing course fees
Manual Testing training in vadapalani
Manual Testing training in Guindy
Mobile Testing Training in Chennai
core java training in chennai
DOT NET Training in Chennai
Hibernate Training in Chennai
Html5 Training in Chennai

Riya Raj said...

Great Post!!! Thanks for the data update and waiting for your new updates.
Android Training in Chennai
Android Training Institute in Chennai
android training center in chennai
android development course in chennai
Android training in porur
Android training in OMR
Big data training in chennai
Android Training in Chennai
IOS Training in Chennai
Selenium Training in Chennai

Arjundevan said...

Nice Blog, Very Informative Content,waiting for next update...
SAS Training in Chennai
sas training fees
sas course fees
sas training in Thiruvanmiyur
SAS Training in Tambaram
clinical sas training in chennai
Mobile Testing Training in Chennai
QTP Training in Chennai
Hibernate Training in Chennai
DOT NET Training in Chennai

Janu said...

Good job in presenting the correct content with the clear explanation. The content looks real with valid information. Good Work




Dot Net Training in Chennai | Dot Net Training in anna nagar | Dot Net Training in omr | Dot Net Training in porur | Dot Net Training in tambaram | Dot Net Training in velachery






Gary White said...

Since working with them, more users can access the self-service, branding agency and call rates have decreased, signifying an improved top 10 website design company. The team was friendly and straightforward to figure with. They’re highly recommended.

Sherry Beck said...

You create sense out of the foremost complex topics.
top agencies in the us

Blogger Template Created by pipdig