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Wednesday, 9 September 2015

Apple unveils the most powerful iPhone yet

As I'm writing this post, the September 9th Apple event has just come to a close. Were all the industry rumours that have been spreading their way across the past few months proved correct? Mostly yes, but there were several surprises - read on to find out more...

Here's a summary of today's key announcements:
  • iPhone 6s & 6s Plus unveiled and launching Friday 25th Sept. Available for pre-order from this Saturday 12th Sept.
  • Apple TV receives a monumental hardware & software update. Launching late October of this year.
  • 12.9" iPad Pro announced with innovative new accessories including Apple Pencil and keyboard. Launching November of this year.
  • iOS 9 and Watch OS2 available publicly from September 16th.
  • OSX El Capitan set for public release on September 30th.

iPhone 6s & 6s Plus

Let's start with what Apple calls "The world's most popular smartphone". This was always going to be the highlight of today's event and it certainly didn't disappoint! The brand new iPhone 6s & 6 Plus is faster, smarter and takes even more incredible photos and video. Also, check out this new rose gold colour option...

The biggest innovation here (and trust me there are lots considering this is an 'S' model) is the introduction of a cool new feature called 3D Touch. This is basically an evolution of Apple's multi-touch technology, which has been present in the iPhone since the beginning way back in 2007. 

Features like Peek and Pop allow you to get a look into your apps straight from the home screen. This includes getting a peek at unread e-mail and messages, as well as checking in on Facebook or getting a quick view of your location in the maps application. So simple but some real time savers here for power users and the general public alike. More details here 

Both the front and rear facing cameras have also seen considerable upgrades with 12 megapixels on the back and 5 megapixels up front, which should make for some better high def FaceTime calls. A new feature called Live Photos also creates photos that move when you press down on the screen - effectively a fancy .gif that can also be used on your lock screen. Check it out here

Storage options and pricing remains the same as the previous generations, plus the addition of the brand new rose gold colour option which looks great. The iPhone 6s starts from $529 and is available for pre-order at apple.com from Saturday 12th September. 

Apple TV

This is big, and I mean very big for TV. In fact, Apple is launching its' new TV device with the strap line "The future of television" and they might just be right. For less than $200 you'll be able to get your hands on the new Apple TV in November. It's primary functions are streaming video content from your iTunes library and online services including Netflix and Now TV. However, the device now doubles as a full fledged games console with titles on the way such as Crossy Road and the new instalment from the Guitar Hero Series.

The introduction of an iOS-style app store enables social networking applications such as Facebook and Youtube to find their way into your living room. Plus, there's all kinds of other app categories like shopping, new, and sports. You'll be able to start watching a movie on the commute home, then carry on the experience straight on your TV when you get home. Awesome! Further details here


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