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Wednesday, 18 July 2018

Improving Older Blog Posts


After all of the time and effort that us bloggers put into every single one of our posts, why do we just send them out into the blogosphere and never pay them any attention again? Posts that are 3…6…9 months old are just as good as the content you’re writing today, they’ve just been buried underneath all of the other posts you’ve created.

It's tempting (hence the amazing pic above!) to just leave your older content alone, especially if you found it performed well at the time. Why fix something that aint broke? However, older posts are far more likely to have SEO benefits for your blog and can actually be used to bring new traffic and readers to your site – here are a few ways you can show some love to posts gone by:


  1. Regularly tweet out links to old posts (don’t go mad, maybe oncee every 6-9 hours)
  2. Every day, pin one of your old posts to a Pinterest board so it can get some fresh exposure
  3. Update old posts with new photos that match your aesthetic
  4. Update old posts with new/better information e.g. travel guides
  5. Write a follow up (“part 2”) post in response to one of your older posts, and make sure to link to the original article in the follow

6. In any future content that you write, try to link back to old posts that are similar in topic - Incredible SEO benefits to be had here!
7.Install a “Similar Posts” gadget on your blog that displays under each blog post
8.Showcase “Popular Posts” or “Reader Favorites” in your sidebar
9. Link to your all-time favorite posts you’ve written on your About Me page

10. Add Pinterest-friendly images to old posts so they’re more likely to get pinned and go viral

What techniques are you using to give life back to old posts?
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